On April 11th, 2011, the UK got hit with the Panda update. Google's major algorithmic shift in an attempt to remove low quality websites from its search index has left websites losing 50% of non-brand SEO traffic overnight. People with websites have been keeping an eye on visitor numbers to see how this has affected them, however most of them have been preparing for this since the Panda update was released in the US and traffic dropped on the 25th of February.
Since its implementation in the US, Google has received a lot of positive responses from its audience. Searchers are finding better results, and many great publishers are getting more traffic.
The update pushes down lower quality websites appearing in Google’s search results, in an effort to have better quality and more relevant sites. Google has so far suggested the update affects 14% of search queries and battles duplicate content. Additionally, as sites change, their algorithmic will update to reflect that.
For some domains this has had a real impact as ciao.co.uk lost more than 94% of SEO visibility. Whereas others have gained; ebay.co.uk increased their visibility by 42.06%.
To help avoid being affected by the Panda update have a look at Google’s quality guidelines website, below, which provides information about how to improve your site.
Whether you are already running digital marketing campaigns or not, Digi Tree Media is confident that it can help you to optimise your performance and maximise your ROI. Digi Tree Media has extensive experience of working across industry renowned digital marketing platforms so you can be confident that we will deliver highly efficient and cost-effective strategies to suit your specific requirements.