Digital Window seals European partnership with Axel Springer and PubliGroupe
European media companies Axel Springer and PubliGroupe purchased a 50.1 % stake in Digital Window Ltd. Together, the two companies already own Zanox, one of Europe’s leading affiliate networks and this new acquisition further strengthens their position in the UK.
Dr. Mathias Döpfner, CEO of Axel Springer AG: “The investment in Digital Window will enable us to continue on a course of dynamic growth in the business of performance-based online marketing. As announced, the clear focus of our investment strategy is to continue expanding our digital business. That applies both to our own brands and also to further complementary acquisitions, as in the case of Digital Window.”
It is very much business as usual for Digital Window, with the company’s commitment to continued growth in the UK market demonstrated by recent business wins like The Hut Group, Clarks, Topman, Swarovski and Nike. Our core values of ethics, technology, performance and service will continue to define the network as well as our work with the IAB to promote and expand the policies put in place by the Affiliate Marketing Council. Recent releases of tidd.ly, video banners and Darwin all reflect our ongoing investment to innovate and improve our technologies. As three time winners of the A4U Awards Publisher’s Choice of Network we have never been more confident that we are delivering what our market needs and will strive to maintain that now and in the future.
Moving forward this partnership will see us expand our business outside of the UK and provide exciting and rewarding opportunities for our partners. Kevin Brown, CEO, will continue to manage the company adding “This partnership with Axel Springer and PubliGroupe will allow both our merchants and publishers a greater reach into Europe, safe in the knowledge they’ll receive best of breed performance, technology and service”.
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